The people you'd want looking after your trees.

Tree Loving Care began with a frustration our owner, Emlyn Jones, kept running into across the industry: too many tree companies were quick with a chainsaw and slow with an honest answer. Homeowners were being talked at, oversold, and left with a mess.

So we built the company we'd want to hire, one that pairs real arborist credentials with the discipline of a veteran-operated business and the warmth of a family that actually lives in the community it serves.

Today, from our shop in Viroqua, we care for trees across the Driftless Region, from routine pruning and planting to the kind of storm calls that come in at midnight. Every job, large or small, gets the same certified eye and the same spotless cleanup.